Publix, a highly successful supermarket chain in the south eastern United States, is owned by its employees. From their website:
"Being devoted to our company is our job. Company ownership makes Publix unique. As company owners, our associates hold themselves accountable for Publix’s success by identifying opportunities to reduce waste and looking for new products to offer. Our associates are invested in improving our company because we own it — it’s our reputation on the line! And that’s why this point on the mission statement is so important to us"
Compare that with the OP's statement:
"Coming up with new products is often time consuming, expensive and hit or miss. Nine ideas may fail before that tenth one takes off. The less the creative people behind these ideas are allowed to benefit, the less time, money and effort they'll put into developing new concepts and inventions."
It is under such a structure that the employees benefit the good of the company without the avarice of Darwinian competition. Perry, learn the meaning of the word altruism. And no, I'm not referring to simple pure sacrifice as you imply but to worker/owners benefitting directly from their own innovations.
That is how Publix grew to have 1,077 supermarkets bringing in $28.9 billion in sales last year.
Workers social/capitalism at its finest